Google Search Ads: An Introduction

If you’re just getting started with Google Ads, it might seem a little… overwhelming, to say the least. But, if you take some time to familiarize yourself with key terms and how the process works you can tap into a whole new world for your business! What...

8 Ways Your Marketing Agency is Failing You

Your online marketing agency sold you a dud– themselves! You’re not happy with the results because you’re spending more money than ever on their fees and ad costs, but you are bringing in less leads than ever. You may even be loosing faith in social media and PPC to...

Questions to Ask Your Social Media Manager Before Hiring Them

My #1 pet peeve is a social media manager who doesn’t know what they say they know. My #2 pet peeve is the company who hires them without checking into their skills and experience first. Not seeing if your social media manager has actual experience managing...

5 Strategies to Drive Sales to Your Jewelry Store

If you own or operate a jewelry store, there are many ways you can choose to bring customers into your store. In addition to the traditional methods that may have worked for you in the past, like radio and television ads, there are also many digital advertising...

5 Reasons AdWords is Better Than Radio for Your Jewelry Business

Old habits are hard to break, which is part of the reason many jewelry businesses stick with the same old advertising methods like radio, newspaper and TV ads. Many jewelers have an established relationship with the local radio stations and continue to advertise...

Why Your Business Should Be On Google AdWords

Your Business + Custom PPC Strategy = $$$ Have you ever been frustrated and when your competitors show up first in Google and your business shows up at the bottom, or even the 2nd or 3rd page of search results— even when your business is more established? Would your...

How to Win at Social Media in Facebook Zero

Facebook’s Mark Zuckerberg made a big announcement that rocked the worlds of business owners and marketers who count on Facebook for their businesses. You can read the full announcement here, but here is a summary of the Facebook news: “Today we use...

How to Use Pinterest to Promote Your Business

In addition to Facebook and Twitter, Pinterest is becoming a social network that businesses need to use to increase visibility online and bring more leads in. Users on Pinterest follow brands and people they like, and re-pin pictures and videos from feeds that they...

7 Ways To Increase Your Social Media Engagement & Following

Growing a social media following organically has become extremely  difficult, but it’s not impossible. There was a time where posting cool and interesting things on your page regularly were enough to get attention and have people follow you. Unfortunately, the...