Social Media For Your Jewelry BusinessSix Simple Ways to Spend Less & Make More
If you manage your own social media or have a social media manager running things for your jewelry business, you are probably interested in spending less and making more off your social media efforts.
We already know social media works. Being active on Facebook and Instagram can cultivate relationships with past clients as well as reach new leads. Social media allows your brand to stay top of mind with your customers, so it’s a no-brainer when they are ready to take the next step with the perfect engagement ring or surprise their loved one with diamond earrings or a timepiece.
To optimize the ROI for your jewelry business, we’re sharing six tips to spend less and make more with social media.
1. Let go of managing every social network.
Find where your audience is and go there. For most jewelers, this is Facebook and Instagram. While you might want to have a presence on other networks, such as Twitter and Pinterest, it’s wise to invest time where you will get the most return. Millennials, Generation X, and Baby Boomers are best reached on Facebook and Instagram.
2. Stop boosting your posts.
While Facebook is quite happy with you putting ad dollars behind every post, running ads without a strategy is wasting your money. There is no need to pay to cast a wide net and just hope you get a few post or page likes. Instead, spend your advertising dollars wisely. Build a funnel that strategically develops cold leads into raving fans. While likes are nice, we prefer cold hard ROI.
3. Stop paying for jewelry images.
Jewelers specialize in beautiful things. Because of this, many jewelers and store owners have come to believe that they can only post images taken by a professional photographer. While there is value in these images (especially when building a brand and outfitting your website), social media thrives on more informal creative. Snap out that iPhone and grab a few photos of a stack of bangles, three engagement rings on one hands, a case with colorful jewelry, or even your team! Natural sunlight will go a long way when capturing these images.
4. Add email to your toolbox.
Forgetting about email marketing is leaving money on the table. Get more value from social media by capturing social followers’ email addresses with strategic giveaway campaigns, blog content, and other strategic tactics. Email is another avenue to connect with your customers and stay top of mind, and it is a great complement to social media when you need to get a message out.
5. Don’t forget your customer list.
If you have an active email list, make sure they follow you on Facebook, too! Here’s how to invite your email list to also like your Facebook page. Best part of all? It’s free and can increase your following with engaged, loyal fans!
6. Add hashtags to your Instagram posts.
Unlike Facebook, Instagram is a hashtag-based social network. Unless you already have a large following on Instagram, you are missing out on growth by not using strategic hashtags. Remember to utilize a combination of broad and niche hashtags for the ultimate reach and engagement.